I really enjoyed this post on Social Media Today. I think it explains well how many corporations fail in using social media. They’re using traditional marketing methods online that shout me, me me... and no one wants to listen to that! What a great way to explain this concept.
Many companies are taking social media on, but are not yet utilizing it properly. I think it’s simply the result of not having enough people in upper management who truly understand how it works. This will take time to change and it will happen, especially once the coveted 20-somethings who are often hired into social media roles become more seasoned in their careers. Many established professionals are also taking time to learn more about social media and that will certainly help with the transition as well – just look at our class as proof!
Dear Sarah,
ReplyDeleteI agree very much with your opinion and with the fact that public relations professionals are underutilizing social media. It seems that there are some practitioners out there who still haven’t acknowledged how important and necessary social media is for public relations. Either they don’t ‘get’ it or just refuse to accept that it is here to stay. As an example, I had the opportunity to meet a senior public relations practitioner and professor who admitted being out of touch with the use of social media platforms because he hadn’t received training during the “digital age.” However he believes that in the public relations practice the most important thing is the relation with traditional media. How far from reality!
Cheers,
José-Antonio
@javstoronto