QR codes – Part 2

In an earlier post I mentioned how I had a hard time coming across QR codes, or was never in the right position to take advantage of them (ie. On a crowded subway). But I came across a clever use of the QR code this week that really got me thinking.

Normally, I read newspapers online. But on Saturdays, I get my newspaper delivered and enjoy the age-old task of reading it at the table over breakfast. This week, I noticed something different. There on the front page of the Insight section, in the middle of an article on Somalia, was a QR code linking the reader to footage of the Somalia story. Brilliant. I quickly grabbed my iphone and tried it out. If you’re not able to read a paper online, or watch TV news, you can still watch some key footage from your phone. This is a great way to not only incorporate all the different mediums, but to also perhaps give newspapers a necessary boost to stay relevant and alive.

Also, an interesting read in the Globe and Mail on the usefulness of QR codes.