Crowdbooster - the free tool basically tells you how and who to target your message to. It gives you target recommendations, insights about your messaging as well as who is following you and how much your audience is growing. If volume is your goal, this tool is a great way to track your online followers.
Viralheat - This free tool gives you real-time sentiment analysis on thousands of topics. This includes data on influencers, both advocates and detractors. If you need up to the minute data and want to track the mood on an hourly or daily basis, this is the tool to use. It also boasts some high-profile cliental, such as Microsoft, HP, Coca-Cola, NHL and more, which gives it some legitimacy.
Tweetstats - is just for Twitter, as you can guess by the name. But I like it because it puts into graph form the data of any Twitter user based on your tweeting timeline, your most interesting tweets, how many tweets and replies you have. If you're looking for data on one person, it's a great way to see how you're trending in the Twitter-verse, and how you may augment your tweets in the future to garner a greater following or reaction.
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